Skip to Main Content

NAHSL 2016 CPC: Marketing

Lessons learned

  • Publicity is crucially important.
  • Publicize outside NAHSL, to other library groups
  • Publicize CE classes, when appropriate, to health and library professionals within reasonable distance from conference location. This can be done by NAHSL members within their own institutions or contacting state associations.
  • You may want to find an artist or art student to create a logo. Check with Sally Gore, whose spouse teaches graphic art and may be able to suggest someone.
  • When designing the logo, make sure to get from the artist: postcard size logo, banner size logo, color codes used, fonts used, and (if applicable) vector images of components of logo.

Committee charge

  • The responsibilities of the Publicity Committee involve pre-conference outreach, public relations, arranging for logo, and sign management during the conference. Other duties may be assigned as needed. Marketing chair will work with Hospitality and Website/Social Media committees to develop marketing of conference at the prior year’s meeting.
  • Publicity should reach the NAHSL membership and many other interested parties.  These should include but are not limited to the Medical Library Association, local, state and regional health sciences library professionals, interested regional hospital and academic library staff members, and state library associations.  Also include appropriate non-library groups.
  • Sends out e-mail save-the-date announcements
  • Sends notices to MLA and the ALA for their published event calendars.
  • Produces and manages signs for the conference. Some hotels have electronic signs, in which case Marketing chair will ensure all needed information is accurately communicated, working with Hotel chair.
  • Visits venue to establish the appropriate number and nature of signs required.
  • Arranges for photographs to be taken by NAHSL members or others. Discuss social media outlets and hashtags with Website/Social Medica committee.
  • See revised Conference Planning Binder for further detail.