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NAHSL 2016 CPC: Sponsorship

Lessons learned

  • Should generally be chaired by a person associated with a large institution. Potential sponsors will want to stay on teh good side of that person.
  • Ask early, and write a very persuasive letter.
  • Find theme-related names for sponsorship levels, and decide what events can be sponsored at each.
  • Sponsorship and exhibit chairs should coordinate.
  • Give a cutoff date for having sponsorship acknowledged in the printed program. We need to get on with the printing of the program, but will accept money at any time up to the conference. Later sponsors, if any, will be acknowledged in other ways.

Committee charge

  • Develops list of potential sponsors and opportunities for sponsorship of events, aiming to maximize income for NAHSL
  • Develops and sends letter(s) to be sent to potential sponsors
  • Remains in contact with potential sponsors, following up with non-responders
  • Works with Website chair to ensure that sponsorship donation mechanism runs smoothly
  • Tracks sponsorship income, working with Finance chair
  • Reports on income to CPC
  • Works with Marketing to ensure that signage indicating sponsors of events is correct and properly displayed